LEPAS sets global elegance event for Oct. 22 in Wuhu

LEPAS will open its first Global Elegant Lifestyle Week on Oct. 18-24 during the Chery International User Summit 2026, with the main event set for Oct. 22 in Wuhu, China. The company is framing the gathering as a user-driven showcase of design, technology and lifestyle, including a world premiere concept vehicle and AiMOGA robots.

Why it matters: - LEPAS is using the event to reposition elegance as a shared lifestyle concept, not just a brand message. - The gathering is designed to deepen the relationship between the brand, users and global partners through direct dialogue. - The format signals a broader shift in auto marketing from one-time events to long-term co-creation with users.

What happened: - LEPAS Global Elegant Lifestyle Week runs from Oct. 18 to Oct. 24 as part of the Chery International User Summit 2026. - The first LEPAS Global Elegance Night will take place on Oct. 22 in Roland Town in Wuhu, China. - Users, partners and Global Elegant Lifestyle Partners from around the world are expected to attend.

The details: - LEPAS built the week around three themes: design elegance, technology elegance and life elegance. - Visitors will move through a setting that blends regional cultural atmospheres with stories from the city. - The program includes music, scents, dancing and informal conversation meant to encourage cross-border exchange. - LEPAS will unveil a new concept vehicle during the event. - AiMOGA robots and other Chery Auto smart technologies will also appear at the showcase. - The company says the event is intended to connect people of different countries, cultures, ages and beliefs around a shared interest in elegance. - Global Elegant Lifestyle Partners are presented as guides who interpret elegance together with LEPAS through personal stories and cross-cultural perspectives.

Between the lines: - LEPAS is trying to turn user feedback into brand development, with attendees shifting from invited guests to co-creators. - The company is also positioning itself as a listener, not just a storyteller, in a global user ecosystem. - The emphasis on culture and technology suggests LEPAS wants the brand to feel both human and forward-looking.

What's next: - LEPAS says more details about the event and its highlights will be released in the coming days. - The company is signaling that the night will serve as a starting point for ongoing user participation in brand growth. - The event is expected to produce a shared definition of elegance shaped by the people who attend. - More information may follow in future announcements, if LEPAS publishes additional official materials.